About Russ Graham

SEO consultant, internet marketing and web developer.

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What Is Local SEO and How Can It Help My Business?

What is Local SEO? Local Search Engine Optimisation is a useful tool for two main reasons, it enables your local customers to find you; and it also helps to push you to the top of searches that are locality specific. It works particularly well for businesses offering a service from a particular address, like restaurants, accountants, mechanics, florists, etc.. If your business type is quite common nationwide you might find your details buried way down the listings without it; even for somebody searching from the street next door. Is it the same as national SEO? No, the techniques used are quite different, which can give you an advantage if it is carried out correctly. How do I get started with Local SEO? For an example we will use Google, but the same considerations apply to similar platforms, and the more that you use the better. The first step is to organise a business profile on Google, the sort that you see pop up in searches with arrows marked a, b, c, etc.. It is entirely free and allows you to put a lot of information right where your customers are going to find it. Secondly, you will need some citations, which are anywhere that you can list your name, address and phone number online, matched to the same format as your company website; again, there are plenty of free listing directories. What is now very important is consistency, make sure that any abbreviations are used the same way throughout; minor differences will hinder any associations. Thirdly, get plenty of reviews for your company, listed on your profile page. How...

What is SEO and how can it help my business?

What is Search Engine Optimisation (SEO) and how can it help my business? Every business needs a well performing website these days, but how can you stand out from the crowd and reach potential new customers? It is true that the look and accessibility of your web site are important but search engines do not ‘read’ a web site in the same way that humans do, and unless you are ranked in the first couple of pages of a search, you might as well be invisible. This is where Search Engine Optimisation (SEO) becomes important to a business. What is SEO? Search Engine Optimisation is a means to increase traffic from free listings displayed by search engines, that is, not the paid for ‘results’ that also accompany a search term. It is a way of convincing the search engines that your website is what the user is looking; which is vital for them because if results are not relevant, the user will go somewhere else for their information. How does SEO work? Everybody would like to be at the top of page one for every conceivable search that might relate to their business. In reality, you will have to find a niche in an over crowded market. Large companies have a lot of fire power when it comes to pushing their brands to the top and spend big money to do this, but it is still possible for the little business to make their presence felt with a little bit of help from an SEO guru. The main tools are using relevant keywords, gaining respectability with links from external...

The easiest way for UK local businesses to succeed online.

ADX Internet Marketing are experts in UK local internet marketing. We offer small to medium size companies, the option to have your very own online marketing department at an unbeatable price. Our main goal is to help your business to forge ahead in the online world and generate more sales and leads. We have the experience, technology, and solutions that will enable your company...