GEORGE WEIL PROJECT OVERVIEW

George Weil are the UK’s leading arts and crafts supplier. The decision was made to move from their existing Magento eCommerce website to WooCommerce for advanced functionality, ease of use and increased conversions. We migrated all existing products, categories and custom settings into a new WooCommerce website. This was designed, configured and optimised for improved performance and management.

PROJECT SOLUTIONS INCLUDED:

• Magento migration of over 4000+ products
• WooCommerce Development
• Product Filters, Min/Max Quantities, Partial Orders & Advanced Deposits
• Pay per Click Management
• Search Engine Optimisation

THE SOLUTION

ADX created a modern, fast and clean WooCommerce website with mobile design as a priority. We prioritised easy of use and conversions, minimised scrolling and optimised all images. Our streamlined mobile menu and layout, optimised with easy one touch navigation ensures good user flow, whilst simplistic, well-structured layouts ensure maximum responsivity.

This has provided a secure eCommerce solution with a look and feel that makes georeweil.com function equally well on any device, including phones, tablets and desktops. We included all functionality from the previous Magento website and improved SEO, speed, security and conversion rate optimisation.

THE RESULT

The migration of the website from Magento to WooCommerce has greatly improved online sales, speed, SEO performance and easier online management. The added benefits of custom work include improved payment gateway, security, AJAX product filters, improved search and mobile optimisation. Website admin users have greater control over content and product creation, plus the ease of use compared to Magento has been a big help to the business.

Online sales have increased and the overall day to day work required to maintain Magento has decreased. The entire project was completed on time and on budget.